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๋งค์šด์นด๋ ˆ ์นดํ‹ฐ๋งˆ๋“œ ๐Ÿฅ˜
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๐Ÿ“ˆ ๋””์ฆˆ๋‹ˆ, 2026 ํšŒ๊ณ„์—ฐ๋„ 3๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œโ€ฆ๋งค์ถœ 7% ์„ฑ์žฅ

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2026.08.07 16:03
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1. ํ•ต์‹ฌ ์‹ค์ 
์›”ํŠธ ๋””์ฆˆ๋‹ˆ๊ฐ€ 2026 ํšŒ๊ณ„์—ฐ๋„ ์ œ3์‚ฌ๋ถ„๊ธฐ ์‹ค์ ์„ ๋ฐœํ‘œํ–ˆ๋‹ค. ๋งค์ถœ์€ ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ 7% ์ฆ๊ฐ€ํ•œ $25.2 billion์„ ๊ธฐ๋กํ–ˆ์œผ๋‚˜, ์ปจ์„ผ์„œ์Šค ์• ๋„๋ฆฌ์ŠคํŠธ ์ถ”์ •์น˜($25.4 billion)๋ฅผ ํ•˜ํšŒํ–ˆ๋‹ค. ์กฐ์ • ์ˆœ์ด์ต(non-GAAP)์€ 23% ์ฆ๊ฐ€ํ•œ $3.8 billion ์ด์ƒ(์ฃผ๋‹น $2.06)์œผ๋กœ, ์˜ˆ์ƒ EPS($1.86)๋ฅผ ์ƒํšŒํ–ˆ๋‹ค.

2. ๋ถ€๋ฌธ๋ณ„ ์‹ค์ 

  • Experiences ๋ถ€๋ฌธ: ๋งค์ถœ 10% ์„ฑ์žฅ($10 billion ๋ฏธ๋งŒ). ํ…Œ๋งˆํŒŒํฌ ์ž…์žฅ๊ถŒ ๋งค์ถœ์€ 9% ์ฆ๊ฐ€ํ•ด $3.3 billion์— ๊ทผ์ ‘ํ–ˆ์œผ๋ฉฐ, ๋ฆฌ์กฐํŠธ ๋ฐ ๋ฐ”์บ‰์Šค ๋ถ€๋ฌธ์€ 17% ์ฆ๊ฐ€ํ•ด $2.8 billion์— ๊ทผ์ ‘.
  • Entertainment ๋ถ€๋ฌธ: ๋งค์ถœ 6% ์„ฑ์žฅ($11.3 billion). ๊ตฌ๋… ๋ฐ ์ œํœด ์ˆ˜์ˆ˜๋ฃŒ๋Š” 12% ์ฆ๊ฐ€ํ•ด $7.5 billion ์ด์ƒ ๊ธฐ๋ก.
  • ์Šคํฌ์ธ  ๋ถ€๋ฌธ(ESPN ์ค‘์‹ฌ): ๋งค์ถœ 4% ์„ฑ์žฅ($4.5 billion).
  • ๋ถ€๋ฌธ ๊ฐ„ ์ƒ๊ณ„ ์ œ๊ฑฐ๋กœ $565 million ์ฐจ๊ฐ.

3. ์ „๋ง ๋ฐ ์žฌ๋ฌด ์ „๋žต
๋””์ฆˆ๋‹ˆ๋Š” 2026 ํšŒ๊ณ„์—ฐ๋„ ์กฐ์ • EPS ์„ฑ์žฅ ์ „๋ง(12~16%)๊ณผ 2027๋…„ ์ˆ˜์ต์„ฑ ๊ฐœ์„  ์ „๋ง(๋‘ ์ž๋ฆฟ์ˆ˜ ๋ฐฑ๋ถ„์œจ ๊ฐœ์„ )์„ ์œ ์ง€ํ–ˆ๋‹ค. ์ž์‚ฌ์ฃผ ๋งค์ž… ๋ชฉํ‘œ๋ฅผ $9 billion์œผ๋กœ ์ƒํ–ฅํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ „ ๋ถ„๊ธฐ($8 billion) ๋ฐ 2025 ํšŒ๊ณ„์—ฐ๋„($3.5 billion) ๋Œ€๋น„ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜๋‹ค.

๊ฒฐ๋ก 
๋””์ฆˆ๋‹ˆ๋Š” 3๋ถ„๊ธฐ ๋งค์ถœ๊ณผ ์กฐ์ • ์ˆœ์ด์ต์ด ์ „๋…„ ๋™๊ธฐ ๋Œ€๋น„ ๊ฐ๊ฐ 7%, 23% ์„ฑ์žฅํ–ˆ์œผ๋‚˜, ๋งค์ถœ์€ ์• ๋„๋ฆฌ์ŠคํŠธ ์˜ˆ์ƒ์น˜๋ฅผ ํ•˜ํšŒํ–ˆ๋‹ค. ๋ถ€๋ฌธ๋ณ„ ์‹ค์  ๊ฐœ์„ ๊ณผ ์ž์‚ฌ์ฃผ ๋งค์ž… ๋ชฉํ‘œ ์ƒํ–ฅ์„ ํ†ตํ•ด ์žฌ๋ฌด ์ „๋žต์„ ์žฌํ™•์ธํ–ˆ๋‹ค.

์ถœ์ฒ˜๋งํฌ | ์นด๋ ˆ์ฑ„๋„

์ด ํฌ์ŠคํŒ…์€ AI์˜ ๋„์›€์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์˜ค์—ญ/์˜ค๋ฅ˜๊ฐ€ ์žˆ์„ ์ˆ˜ ์žˆ์œผ๋‹ˆ ์ค‘์š”ํ•œ ๋‚ด์šฉ์€ ํ•œ ๋ฒˆ ๋” ํ™•์ธํ•ด ์ฃผ์„ธ์š”.

#๋””์ฆˆ๋‹ˆ
#์‹ค์ ๋ฐœํ‘œ
#๋ฏธ๊ตญ์ฃผ์‹
#ํ…Œ๋งˆํŒŒํฌ
#๊ตฌ๋…์„œ๋น„์Šค

Photo: Pixabay / nattanan23

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